Better Ideas Through Failure

In order to pitch for a prospective client for kitty litter, Amanda Zolten put a tray of used kitty litter under the meeting table. No one knew it was there until she informed them. Her risk – and the risk of others – is being rewarded more often now, according to an article at Wall Street Journal. Risk, the article notes, can lead to innovation and increases the chance of success. When failure occurs, it is shared and tolerated so as not to repeat the mistake. Failures are not condemned and covered up.

Head on over here to read the article.